GrowthMatters › Writing
WritingWhat I’ve written down
so you don’t have to ask
Short list, on purpose. Everything here is either an argument I make in every first conversation or an instrument you can use without speaking to me. Two more pieces are in progress and dated honestly rather than listed as though they exist.
Published and in progress
Should you just hire an American?
Year-one cash of $362K–$518K before equity, a 106-day search, a 6–9 month ramp, and a ~70% chance the first-time hire is gone inside twelve months — plus the five conditions under which hiring is exactly the right call.
InstrumentThe U.S. Attempt Post-Mortem
Twelve questions, four minutes, no email. Separates the three things that look identical from the inside: a motion that was never found, a relationship channel that ran out, and a genuine timing problem.
Anti-ICPWho this isn't for
The engagements I turn down and the reasoning behind each — including the single answer to “what's stopping you?” that means we shouldn't work together.
The Israeli U.S. Entry Index
An annual, public dataset on what actually happens after an Israeli company's first U.S. go-to-market hire — sampled from public funding and hiring records. The headline figure is the twelve-month survival rate of that first hire.
Publishing this year — email to be told whenAmerica is not one market — a working definition
Region, vertical, company size and channel each behave like a separate country. What that means concretely when you are choosing where to start, and how to sequence entry rather than spray a round across a continent.
Publishing this year — email to be told whenLonger-form work, press and everything outside U.S. market entry lives at lawrencetepperman.com. If you want to be told when the Index publishes, say so in one line — there is no list, no sequence, and no newsletter.