GrowthMatters are experts at helping Israeli high-tech companies win in the United States — turning a proven product with a stalled U.S. go-to-market into a live, measured revenue motion through one 13-week acceleration system, run with you, end to end.
Start with a fixed-fee U.S. GTM Diagnosis, then the full 13-week system: strategy → operating plan → tracker → deliverables → CRM & selling → AI-ready website → execution.
A product enterprises already pay for — and renew — in your home market.
U.S. revenue that traces back to a handful of personal relationships, not a repeatable motion.
A pitch aimed at the wrong buyer — the one who evaluates, not the one who feels the pain.
No system connecting strategy, deliverables, CRM, and weekly numbers — so effort doesn't compound.
We don't fix your product. We build the machine that gets it in front of the U.S. buyer who needs it — and we run it with you until it compounds.
It’s GrowthMatters vs. your default — hiring a U.S. sales leader, doing it yourselves, or paying a consultancy. Here’s how that compares.
Most advisory ends at a strategy deck. Ours starts there and doesn't stop until a measured revenue motion is live. Three phases, five parallel workstreams, ~20 net-new deliverables, weekly metrics, and three go/no-go gates that force honest decisions along the way.
Competitive analysis, go-to-market strategy, ICP and messaging. We find the wedge only you can own and decide exactly who to sell to and what to say.
Operating plan, execution tracker, the full deliverable library, measurement tools, CRM instrumentation, the selling process, and an AI-ready website.
We run the motion with you — live pipeline, weekly funnel reviews, and iteration on what the numbers show — until growth no longer depends on heroics.
We map the U.S. competitive set the way a buyer sees it — category, alternatives, positioning gaps, pricing norms, and the language the market already rewards. The point isn't a landscape slide; it's the wedge: the position only you can credibly own.
Produces: Competitive intelligence teardown + the wedgeWe define the segments where you already win, the economic buyer who feels the pain, and the message that lands. One tight ICP per vertical, a messaging house, and the trigger events that signal a buyer is ready to move.
Produces: ICP one-pagers, messaging house, segment priorityStrategy becomes a dated plan: three phases, five parallel workstreams, owners, and sequencing — what happens in week 1 versus week 9, and who is accountable for each. Everyone knows what to do Monday morning.
Produces: 13-week operating plan with workstreams & ownersA single tracker becomes the source of truth: a deliverables register, the 13-week plan, a weekly funnel & metrics tab, the go/no-go gates, and a pipeline. Updated every Friday, so progress is visible and decisions are made on numbers.
Produces: The live execution trackerFrom the tracker we produce ~20 net-new, ready-to-use artifacts — ICP qualifier scorecards, target account lists, account-research templates, outbound sequences, a master sales deck, a leave-behind, a productized sprint offer, and the Touchpoint Map. Built to be used, not admired.
Produces: The full deliverable library (see below)We instrument the funnel end to end — the weekly numbers, conversion rates between stages, and the three go/no-go gates that decide whether to double down or change course. You can see what's working in weeks, not quarters.
Produces: Funnel & metrics dashboard + decision gatesWe stand up the pipeline in your CRM, define the stages and exit criteria, and equip the motion — outbound sequences, the sales deck, and the qualification scorecards — so selling is repeatable, not heroic, and the pipeline is something you can actually forecast.
Produces: CRM pipeline & stages, sales playbook, cadencesWe update the site to carry the new positioning and rebuild it to be found by the answer engines buyers now use — structured data, entity clarity, and content engineered to be cited by AI assistants (GEO/AEO), not just ranked by Google. When a buyer, or their AI, asks who solves this, your name comes up.
Produces: Conversion-ready site, optimized for search & AIWe run the motion with you: a weekly cadence, a live pipeline, metrics reviewed every Friday, and gates that force honest go/no-go calls — iterating on what the numbers show until the motion compounds and no longer depends on a few relationships.
Produces: A live, measured, improving revenue motionEvery engagement leaves the team with a complete, ready-to-use toolkit — not a strategy to go build alone. Here is what comes in the box.
Strategy usually stops at the first sale. The Touchpoint Map runs the full journey — every stage a buyer moves through, the question in their head, your move, and the one number that proves it's working. It connects marketing, sales, and success into a single owned path.
“Is this even a problem worth solving?”
AI-discoverable content & targeted outbound.
“Could this actually work for us?”
Messaging house, sales deck, proof patterns.
“Is it worth the risk?”
Productized sprint offer, leave-behind, ROI framing.
“Did we make the right call?”
Fast, guided first value.
“Is this how we work now?”
Usage, enablement, expansion paths.
“Do we keep paying?”
Outcome reviews, value proof, QBRs.
“Would we recommend it?”
References, referrals, advocacy.
You don’t have to bet the company to find out if we can move your U.S. growth. Start small, with a fixed-fee diagnosis that stands on its own.
A fixed-fee, 2–3 week diagnosis: your competitive position, the U.S. buyer, the one constraint holding growth back, and a prioritized entry plan. Low-risk, fast, and useful on its own.
If it’s a fit, the diagnosis converts into the full acceleration system — ~20 deliverables and a live, measured U.S. revenue motion, on terms aligned to your outcome.
We don't sell time. We take a position in your growth and structure the engagement so we win when you do.
If you don't grow,
we don't win.
Light cash while you're pre-scale, stepping up to a market retainer once you've raised or grown into it. The structure follows your cash reality.
An equity component on standard advisory vesting, so our interests and yours point the same direction over the long run.
Success fees tied to commercial revenue we help you originate and close — earned only when real dollars land in your account.
Engagement terms are illustrative and non-binding; specific structures are set per engagement under definitive agreements. Success fees are scoped to commercial revenue outcomes, not capital-raising activity.
We take on a small number of companies at a time. If most of this is true, we should talk.
Israeli high-tech, post–product-market-fit — especially fintech & payments, cyber & security, and B2B SaaS.
Real traction in Israel, and ready to make the U.S. the next market.
A product enterprises already pay for and keep renewing.
The constraint is U.S. distribution, not the technology.
Founder- or CEO-led, lean, and ready to commit to a 13-week motion.
Open to aligned, outcome-based terms — not just buying hours.
GrowthMatters isn't a consultancy that's read about growth — it's run by an operator who has taken Israeli technology into the U.S. firsthand. A few patterns from the work, anonymized.
Full acceleration: competitive teardown, per-vertical ICPs and messaging, a 13-week operating plan and tracker, ~20 deliverables, CRM pipeline, and an AI-ready site rebuild — the whole system, live.
A high-converting pilot motion that hinged on a few personal champions. We reframed the buyer, productized a fixed-price entry pilot, and systematized referrals into a channel the team could run.
Structured discovery to a full U.S. go-to-market diagnosis and a prioritized entry plan — buyer, message, motion, and sequencing — inside a fortnight of first contact.
Engagement examples are anonymized and illustrative of approach. Specific client names, metrics, and outcomes are shared only under NDA and with client permission.
Founder, GrowthMatters
An operator, not a consultant. Lawrence is the CEO of a cross-border payments company and leads the accelerator group at a growth-stage investment firm backing Israeli technology companies into new markets.
He's opened U.S. doors for Israeli companies from the inside — sharpening positioning, building the motion, and turning early traction into repeatable revenue. The Acceleration Model is the system he runs himself, made available to a small number of Israeli companies at a time.
A focused first conversation — no deck, no pitch. We'll pressure-test your U.S. growth constraint and say plainly whether the Acceleration Model is the right lever.