GrowthMatters helps proven companies break into the United States and scale — turning a strong product with a stalled go-to-market into a repeatable U.S. revenue engine.
For post–product-market-fit B2B software & fintech companies entering the U.S.
A product enterprises already pay for — and renew — in your home market.
U.S. revenue that traces back to a handful of personal relationships, not a repeatable motion.
A pitch aimed at the wrong buyer — the one who evaluates, not the one who feels the pain.
No low-risk way in the door, so every deal restarts a long, custom sales cycle.
We don't fix your product. We fix the path between your product and the U.S. buyer who needs it.
Run in sequence. Each step de-risks the next, and the last one leaves a motion your team can run without us.
A structured discovery to find what's actually blocking U.S. growth. It's rarely the product — it's positioning, buyer, or a motion that doesn't repeat. We name the constraint before anyone spends a dollar against it.
Sell to the buyer who owns the pain, not the one who runs the evaluation. Pick the two or three verticals where you already win, define the trigger events that signal a buyer is ready, and stop spraying across everyone else.
A fixed-scope, paid entry offer — a short engagement where the ROI case writes itself from the output. It lowers the barrier from a six-figure commitment to a first yes, and turns a long evaluation into a fast, evidence-led decision.
Turn the relationships and referrals that drive your wins today into a repeatable program — and build the partner channel that recreates that "trusted introduction" dynamic at scale, so growth no longer depends on a few individuals.
Find the single point of failure hiding inside your traction and fund the fix first. We leave behind packaged proof, a defined motion, and a team that can run it — not a dependency on us.
The plan to enter and win the U.S.: where to play, how to land, what to build first, and what to deliberately ignore.
A structured read of your sales motion, pricing, retention, and pipeline to surface the constraint that's actually capping growth.
The message that lands with the right buyer, and the tight profile of who to chase — and who to walk away from.
A productized, paid entry offer engineered for a fast first yes and a natural path into a full contract.
The system that turns individual referrals into a durable, scalable engine that doesn't hinge on one person.
For a focused window, we work inside your team and own outcomes alongside you — not from the outside as a report.
We don't sell time. We take a position in your growth and structure the engagement so we win when you do.
If you don't grow,
we don't win.
Light cash while you're pre-scale, stepping up to a market retainer once you've raised or grown into it. The structure follows your cash reality.
An equity component on standard advisory vesting, so our interests and yours point the same direction over the long run.
Success fees tied to commercial revenue we help you originate and close — earned only when real dollars land in your account.
Engagement terms are illustrative and non-binding; specific structures are set per engagement under definitive agreements. Success fees are scoped to commercial revenue outcomes, not capital-raising activity.
We work best with a specific kind of company. If most of this is true, we should talk.
Post–product-market-fit B2B companies — software and fintech especially.
Real traction at home — often Canadian, Israeli, or other international founders.
A product enterprises already pay for and keep renewing.
The constraint is U.S. distribution, not the technology.
Founder- or CEO-led, lean, and ready to commit to a real motion.
Open to aligned, outcome-based terms — not just buying hours.
GrowthMatters isn't a consultancy that's read about growth — it's run by an operator who has built cross-border go-to-market firsthand. A few patterns from the work, anonymized.
A high-converting pilot motion that hinged on a few personal champions. We reframed the buyer, productized a fixed-price entry pilot, and systematized referrals into a channel the team could run.
Structured discovery to full U.S. go-to-market diagnosis and a prioritized entry plan — buyer, message, motion, and sequencing — inside a fortnight of first contact.
An ICP scorecard and use-case discipline that cut a scattered pipeline down to the segments where the product wins — and an outbound motion built around real trigger events.
Engagement examples are anonymized and illustrative of approach. Specific client names, metrics, and outcomes are shared only under NDA and with client permission.
Founder, GrowthMatters
An operator, not a consultant. Lawrence is the CEO of a cross-border payments company and leads the accelerator group at a growth-stage investment firm backing international technology companies into new markets.
He's run cross-border go-to-market from the inside — sharpening positioning, opening U.S. doors, and turning early traction into repeatable revenue. GrowthMatters is that playbook, made available to a small number of companies at a time.
A focused first conversation — no deck, no pitch. We'll pressure-test your U.S. growth constraint and say plainly whether GrowthMatters is the right lever.
Message us on WhatsApp